MResult Healthcare Insights

We recently completed a workshop with one of our hospital clients on social networking and fund raising. The question was how to utilize social networks to help support fund raising for a new breast cancer center, and the purpose of the workshop was to help set up a structure for coordinating future activities. Social networking is just another communication channel and as you would expect efforts in this area need to be coordinated with efforts in other channels.

In this case the customer has already committed to a full calendar of promotional events, so a “1-2-3″ combination makes perfect sense; Prior to each event use social media channels to generate hype and drive traffic, after each event use the same social media channels to gather feedback and drive traffic to the website for online donations and other calls to action. A simple but very effective model that can be used elsewhere.

Thanks for a great year!

2009 has been a big year for us; with the development of a new product, new clients and expanded offerings. We’re especially grateful, of course to our existing customers, without whom none of this would be possible.

Happy holidays to everyone!

A federal advisory group recently recommended 31 performance and data capture measures for incorporation into the Health and Human Services Department’s standard for meaningful use of electronic health records.  A link to download a spreadsheet with criteria details is included in the article – Health IT panel recommends 31 IT measures.

Back in November we posted a link to an interview with Sue Schade, VP and CIO of Brigham and Women’s and Faulkner’s Hospitals. Her recommendation was, in short, “yes the guidelines are still in flux but they are solid enough to get started”. We agree with this, but you do want to make sure that whatever platform you choose is flexible enough for you to refine even after implementation. Look for an EMR that will allow you, with your own resources, to modify what information you capture.

Things have pretty much wound down for the day here at “Corporate HQ” so we’re closing the office to get a jump on holiday travel and turkey wrestling. This has been a great year for the company and we all have very much to be thankful for, most of all (of course) for our clients!

Have a wonderful holiday!