Importance of selecting right domain name for campaigns
Having a domain name that lines up with your online campaigns can be a major factor in increasing your campaign’s success, according to this article from the MediaPost. Many users use URLs almost like search engines – so called “direct navigation”, where people open a browser, type in a name and expect to find the correct Web site and content, remains the No. 1 Web navigation technique.
We’ve talked about the importance of key word research to aid in pay per click and search engine optimization. Add domain-name selection to the list. At the end of the day you need to know what words your customers use when they are looking for your services.
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